John Urbano grew up in Rensselaer, Indiana. He studied illustration and advertising at the Columbus College of Art and Design and, after graduating, took a position with Abercrombie & Fitch, where he served as senior art director for over twelve years. While at A&F, John conceptualized, directed and shot over 200 online films for A&F and its subsidiaries. His work has also been used in the marketing for Abercrombie & Fitch, Ruehl, Gilly Hicks, Hollister Co., Madewell, Vince, XOXO, American Eagle, Aerie, Fresco Goods, and Jolt.

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